Each year or so, Gearbox organizes a Community Day in the Dallas Area. This year it was located in the Palladium Ballroom in Downtown Dallas. It's the opportunity to show off the new games and extensions as well as gauge the interest of the fans for them. They showcase their games, their artists and give career advice for those who seek to enter the game industry.
Borderlands cosplayers are coming to the event in large numbers
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